Essentials Website Design
Built to Grow With Your Business
Using either Wix’s professionally designed templates or custom Potterton Creative templates, we thoughtfully customize, expand, and refine each website to suit your brand, goals, and future growth. The Essentials package is ideal for entrepreneurs, creatives, and small businesses looking for a polished, professional website that can evolve over time.
Now accepting new website projects by referral only. Existing clients are always welcome to reach out for updates, support, redesigns, or new ideas.
What’s Included in the Essentials Website Package
The Essentials Website plan includes the following:
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2–5 pages (Home, About, Contact, Services or Portfolio, optional extras)
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Mobile-friendly, responsive design
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Moderate customization with brand alignment
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1–3 stock images included
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2 revisions
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Basic search engine optimization (page titles, meta descriptions, image alt text)
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Domain connection
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Live site review before launch
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Access to Potterton Creative’s basic how-to tutorial videos
Optional Add-Ons
Available at an additional cost:
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Wix Blog (included if your site is strictly a blog)
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Coming soon landing page
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Ongoing support or website maintenance
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Image editing
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Full content editing (outsourced to a professional editor)
The Website Design Process
Here’s what you can expect when working together:
Getting Started
Once your package is selected and your quote is signed, you’ll receive a short intake form to share your content, goals, and inspiration.
Design & Setup
Your website is built using a Wix template or one of Potterton Creative’s custom templates as a starting point, then customized to align with your brand, website goals, and growth plans.
Review & Revisions
You’ll receive two rounds of revisions to refine the final details.
Site Transfer
Once you’ve given final approval, your website will be transferred to your Wix account, giving you full access and ownership.
Hosting & Domain
Each client is responsible for purchasing a Wix Premium hosting plan to enable website launch, connect a domain, and remove Wix ads. Step-by-step instructions will be provided.
Launch & Handoff
After approval, your site is launched on its domain and undergoes a full page-by-page and link-by-link review on the live site. You’ll also receive a tutorial video so you can confidently manage updates going forward.
Throughout the process, you’ll receive clear communication and guidance every step of the way.
Not Sure Which Package Is Right?
If you’re looking for a simple starter website, the Lite package may be a good fit. If you need more customization, advanced features, or room to scale, the Signature package may be a better option.