Writing is hard work, and one would think that'd be enough. Write the book, publish it, and let the readers come to you. Well, it doesn't work that way. Once you write the book and publish it, the work doesn't end. However, having an author can help make that work a little easier.
An author website serves as a central hub where you can showcase your work, connect with readers, and promote your brand. By providing a platform to showcase your expertise and writing style, you can attract potential readers, publishers, and collaborators. Additionally, an author website enables you to engage with your audience through blog posts, author interviews, and interactive features like newsletters.
What about a social media?
Ownership and Control: Social media platforms are owned by third-party companies, meaning that the control over your content lies in their hands. They can change algorithms, policies, or even shut down without warning, potentially leaving you without access to your audience. With a website, you have complete ownership and control over your content.
An author website can significantly enhance an author's visibility and online presence. With the increasing reliance on the internet for information and entertainment, having a dedicated website ensures that authors can be easily found by readers and industry professionals alike. This visibility can lead to increased book sales and other opportunities for authors to monetize their writing.
Online retailers are extremely important to sell your books, but again, there is no ownership or control. An author website allows writers to establish their personal brand and build a loyal fan base. By consistently updating their website with fresh content, writers can cultivate a community of readers who are interested in their work.
Studies have shown that authors with an active online presence, including a website, tend to have higher book sales and more successful writing careers.
By utilizing an author website effectively, you can showcase your work, engage with your audience, and unlock various opportunities to grow your readership.
Even if all you put up is a landing page with a list of your books, a bio, and links where to buy, you are still taking control of your brand and message.