What is a good length for a website URL? When clients ask this, or don't already have a purchased domain by the time they work with us, we recommend the following when it comes to choosing a domain.
Stick with your company/brand name, e.g. abccompany.com.
Short is better. People remember shorter domain names, not to mention they are easier to type. Don't make people work harder than necessary to find your website. If you stick with domains under 15 characters, you should be good.
Although, our next point is once you have a good length on your domain, don't make it too difficult to spell. If your business has an unusual name that might be difficult for people to spell or pronounce, try to come up with a URL that reflects your business without making it more difficult for potential website visitors.
Avoid hyphens. This is not to say websites with hyphens don't do well, but it's possible that hyphen could be triggered by a bot as a spam website. If you absolutely want to use a hyphen, use no more than one.
.com websites are still the most widely recognized. If you can snag one of those, do it, and avoid the lower-quality (biz, info, name, etc).
Don't stuff your domain with keywords. If you offer financial services, you don't want this: yourfinancialservicesandcpasolution. Not only is it cumbersome, but it would be considered spam.
Yes, a lot of work goes into selecting a website domain name, and it should. This is your online brand and presence, and it reflects on your business. Keep it professional and relevant and you should be set.