Design Notes

Design focus: Visual Emphasis and Simplicity

 

With full creative control, the site uses generous white space to let the artist’s project images take center stage. The structure is intentionally minimal, keeping navigation simple and the work always in focus. The result is a clean, elegant site that showcases the artistry while maintaining a calm, approachable browsing experience.

Design focus: Content-First Layout

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This site was designed for a romantic suspense author who wanted a clean, expressive presence that would feel timeless and require minimal upkeep. With full design freedom, the layout is intentionally simple, allowing typography, pacing, and the book covers to carry the visual weight. The result is a low-maintenance site, always keeping the work in the spotlight.

Design focus: Brand Focus

 

The redesign needed to accommodate a wide range of content while remaining easy to navigate. Using the foundation’s existing color palette and various images, the layout emphasizes consistent page structures to keep information approachable. The result is a clean, flexible system that supports multiple content types and brand clarity, without feeling crowded.

Design focus: Calm Peaceful Experience

 

With full creative control, the site emphasizes tranquility and readability. Soft nature imagery, generous white space, and clean navigation help guide visitors through the content without distraction. The result is a serene, approachable site that reflects the author’s mindfulness approach and invites readers to pause, reflect, and explore.

Design focus: Brand Personality and Visual Atmosphere

 

With full design freedom, the site embraces a botanical aesthetic that reflects both the wellness focus and the Colorado setting. Organic shapes, natural textures, and warm, earthy tones help convey calm and approachability, while a clean layout ensures the content remains easy to navigate. The result is a site that feels grounded, welcoming, and true to the brand’s local roots.