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Potterton Blog
Website tips, projects, and more.
Select new projects are shared here and on the portfolio page.


3 Ideas for an Effective Author Newsletter
The author newsletter! This magical tool in an author's marketing aresenal should never be overlooked.
2 min read


AI and the Human Element for Building a Website
The great news is that AI can assist in website design, but no matter how much it learns, it cannot replace the human element.
2 min read


What Authors Can Share on a Blog
Authors don't need one more thing to do. There's already the writing and marketing, so does an author really need to blog?
2 min read


The Benefits of Adding a Blog to a Website
You have a website. Do you really need a blog? This is a common question without a one-size-fits-all answer, because it depends.
3 min read


Why a Website is an Essential Tool for a Small Business
With a well-designed website, businesses can showcase their products or services, provide information, and engage with their audience.
2 min read


5 Effective Forms of Marketing for E-Commerce Businesses
When it comes to e-commerce businesses, several effective forms of marketing can be utilized to drive success. Search engine optimization...
2 min read


5 Reasons Why Social Media Can't Replace a Website
While social media undoubtedly plays a crucial role in today's digital marketing, it cannot replace the benefits of a website.
2 min read


Four Benefits of an Author Website
By utilizing an author website effectively, you can showcase your work, engage with your audience, and unlock various opportunities.
2 min read


5 Ways to Help Readers Find Your Books - Author Website Design
What if you already have a great website? What can you do to reach a wider audience for your books?
2 min read
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