Potterton Blog

Website tips, projects, and more.

Select new projects are shared here and on the portfolio page.

3 Ideas for an Effective Author Newsletter

The author newsletter! This magical tool in an author's marketing aresenal should never be overlooked.

2 min read

The great news is that AI can assist in website design, but no matter how much it learns, it cannot replace the human element.

2 min read

Authors don't need one more thing to do. There's already the writing and marketing, so does an author really need to blog?

2 min read

You have a website. Do you really need a blog? This is a common question without a one-size-fits-all answer, because it depends.

3 min read

With a well-designed website, businesses can showcase their products or services, provide information, and engage with their audience.

2 min read

When it comes to e-commerce businesses, several effective forms of marketing can be utilized to drive success. Search engine optimization...

2 min read

While social media undoubtedly plays a crucial role in today's digital marketing, it cannot replace the benefits of a website.

2 min read

By utilizing an author website effectively, you can showcase your work, engage with your audience, and unlock various opportunities.

2 min read

What if you already have a great website? What can you do to reach a wider audience for your books?

2 min read